The latest food truck to hit the streets of NOLA: Cupcakes & Co, offering several different cake & icing flavors combined to your liking. On a recent weekday afternoon, cake flavors ranged from chocolate to red velvet to vanilla, while icing flavors included vanilla, chocolate, and banana. (Others were offered; I can’t recall all of the choices.) The bright, graphically appealing truck is easy to spot (and to hear, as it sports an ice-cream-truck soundtrack). Cheery, aqua cupcake carrier boxes are appealing, and the $2 per cupcake price is modest.
Sadly, the cupcakes are perfectly ordinary. A restrained swirl of fluffy, whipped style icing crowned fluted-paper wrapped cakes. The cupcakes were indistinguishable from ordinary, boxed-mix, kiddie birthday party cupcakes you can produce in your home kitchen.
If you’re going to specialize in *just* one item, shouldn’t it be stellar?