Taco Bell has no shame

Taco Bell, home of the schlockiest American fast food, truly has no shame.  Now, for a limited time, you can get a “beef” taco in a shell made out of a giant, nacho-cheese-flavored Dorito.

Does Taco Bell employ a permanently stoned focus group?  ‘Cause the Bell always seems to roll out the kind of foods dreamed up by pot-smoking college kids, or greedy nine year olds.  This is the same, ahem, restaurant that gave us the 5-layer burrito (beef, beans, and cheddar cheese, rolled in a tortilla, coated in nacho cheese sauce, then rolled in still more tortilla), and the “crunchwrap supreme” (a flour tortilla filled with seasoned beef, warm nacho cheese sauce, a crunchy tostada shell, reduced-fat sour cream, lettuce and tomatoes and then wrapped up and grilled “for maximum portability”).  Oh, wait:  I get it now…this is menu development generated by algorithm.  A database of imgredients is randomly recombined every six to eight months, creating a new item to star in the company’s pervasive advertising campaigns.

All of this complaining about Taco Bell makes me hungry.  Guess I’ll go to Taqueria Chilangos to satisfy my cravings…


7 thoughts on “Taco Bell has no shame

  1. To be fair, I think Taco Bell does have their target market down pretty good. The last time I was in a Taco Bell on a road trip I’m almost entirely certain I was the only person in their not under the influence of one substance or another.

    Kudos on hacking their product development algorithm though.

    • The ever-evolving, endlessly recombining “food” at Taco Bell manages to innovate in form while delivering precisely the same flavors in each iteration. The phenotype changes, but the genetic material never evolves.

  2. I ate one (ok, maybe two) of these for research purposes since I do some freelance work for the Yum! Brands, and I have to admit it was pretty damn good. And I didn’t feel too guilty since they only clock in at 170 calories which is much less than I anticipated.

    • Did the Dorito taco shell leave the usual tooth-furring, tastebud-deadening aftertaste of ordinary nacho flavored Doritos chips? You can brush your teeth five times, and you’ll still have lingering Dorito breath.

      ETA: is “freelance work” for Yum! brands codespeak for “living off the $1 menu”? LOL.

  3. After seeing their ad a few years back for the “fourth meal” of the day, which was apparently a 1 lb. burrito, meant to be consumed at 2 or 3 am, my wife came to the same conclusion: the entire menu is designed for stoners. Who else wants that kind of food at 2 am?

  4. I have to agree with Buck 25…they know their 2am target market. So to answer your question, yes, they use a stoned focus group.

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