The Dow drops to its lowest levels in 12 years, and, according to the New York Times, food magazines see an opportunity in the new climate of thrift. From the article: “There is an incredible opportunity,” said Ruth Reichl, the editor in chief of Gourmet. “People need help learning to cook again, and they need advice on less-expensive ingredients, and we’re trying to give it to them.”
So it’s going to take a long, deep recession to remind Americans that food cooked at home is cheaper, healthier, and tastier than the schlock peddled byagribusiness giants ConAgra, Thomas Armour, and restaurant conglomerate Yum! Brands? Truly sad, but ultimately a good thing for America’s food culture.